2 February 2026
AI website design is fine… but it’s not magic
AI can speed up the boring bits. It cannot decide what your website is for, who it is talking to, or why anyone should care.
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2 February 2026
Why we created Discovery Digital (our sister agency)
Purple Imp was naturally evolving into a sports brand. Discovery Digital gives the digital work its own home — and its own focus on local businesses.
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A website, stronger branding, better support, or just clearer direction — start with a conversation and we will be straight with you about what the right next step is.
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