AI Website Design Is Fine… But It’s Not Magic

There’s no getting around it now: AI is everywhere. It writes content, builds layouts, suggests colours, spits out wireframes, and promises to have your shiny new website live before you’ve even finished your coffee. On the surface, it sounds brilliant. Faster work, lower costs, less faff. What’s not to like? And to be fair, AI […]

Why we created Discovery Digital (our sister agency)

Sometimes a business grows in a direction that becomes impossible to ignore. That’s really what happened here. For a good while, Purple Imp has been doing what it does best building a strong identity, doing good work, and growing into something with real momentum behind it. But over time, one thing became clearer and clearer: […]